Smoky Mountain Trader had its humble beginnings as the historic "Princess Theatre" in downtown Cleveland, Georgia. Carl Dann first visited the Trader in 1998, and although it was far from what it could be, he saw a gem in the rough, a great opportunity in need of just a little polishing up.

 

The Smoky Mountain Trader has undergone many changes to become the outdoor store it is today. The Dann family have worked together for 23 years in their small business, watching it grow into what is consistently rated one of the best outfitters in North Georgia.  

 

The Trader is a labor of love. We continue to grow and evolve in response to God's leadership and the needs of the local community.  We are so proud and grateful to be a part of the beautiful North Georgia mountains, and we delight in sharing our love for this place with visitors and locals alike. We hope you fall in love with these mountains, rivers, forests, and people just as we have. Most of all, we hope you fall in love with the God who made them!